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为了2分39秒,万达等四公司联合声讨战狼2,大赚

2018-09-08 08:17  来源:未知           

4小时破亿,12天打破《美人鱼》纪录成为中国影史第一,超越里程碑大片《泰坦尼克号》《阿凡达》成为全球单一市场单片票房亚军……截至今天下午17点,《战狼2》中国内地票房突破55亿7564万元,再过了一两天,马上就破60 亿大关了!为了2分39秒,万达等四公司联合声讨《战狼2》,大赚55亿却不付款然而,人怕出名猪怕壮,在这电影上映大今天2个多月的实际里,北京万达传媒有限公司、分众晶视广告有限公司、时代广告(北京)有限公司等4家公司,联名发出声明函,他们声称《战狼2》在影片母盘中强行搭载5条预告片而不支付费用的行为,严重践踏影院广告代理方的合法权益,他们将通过法律方式进行维权。为了2分39秒,万达等四公司联合声讨《战狼2》,大赚55亿却不付款为了2分39秒,万达等四公司联合声讨《战狼2》,大赚55亿却不付款以上四家广告代理商声讨的正是这2分39秒的时间,认为预告片侵蚀了其本来运营的广告时段,但并没有支付这2分39秒的广告费。而这四家公司几乎囊括了目前中国内地市场的影院映前广告。2分39秒价值不菲如此看来,若以一般一条15秒广告投放,《战狼2》母盘2分39秒的预告片差不多是10条15秒长度的贴片广告位。这相当于多大的广告价值?每经影视记者在调查中获取了一份万达传媒目前正在执行的贴片广告刊例。为了2分39秒,万达等四公司联合声讨《战狼2》,大赚55亿却不付款对于预告片是否侵权的问题,业内人士持有不同看法。完美世界院线总经理吴鹤沪表示,“《战狼2》的5支预告片不是广告,影院应默认播放,若是商业广告那么需要和影院签订合同,根据播出场次来分成。”但也有业内人士认为,预告片是下一部要播出影片的宣传广告,是一种商业行为,“需要和广告代理方沟通,因为广告代理方把时间买断了。”为了2分39秒,万达等四公司联合声讨《战狼2》,大赚55亿却不付款记者进一步调查发现,影院映前广告是一块巨大的利益蛋糕,《战狼2》预告片时段若在万达电影做全国贴片广告,投放一个周期(6万场)就要产生近2800万元广告费。而随着中国电影银幕数飞速增长,2016年中国映前广告收入已接近30亿元,预计2017年还将增长25%。由于还没有法律“断案”贴片广告的归属,片方、发行方和影院方的明争暗夺从未结束。http://neos-xinhuanet.com/index.htmlhttp://nwus-xinhuanet.com/index.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15912.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15913.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15914.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15915.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15916.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15917.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15918.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15919.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15920.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15921.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15922.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15923.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15924.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15925.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15926.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15927.htmlhttp://neos-xinhuanet.com/politics/2017-09/06/c_15928.htmlhttp://cs-sina.com.cn/http://ynetr.com/index.htmlhttp://ynetr.com/1183/more/1190/2017/09/05/5214.htmlhttp://ynetr.com/1183/more/1190/2017/09/05/5218.htmlhttp://ynetr.com/1183/more/1194/ http://news-eastday.com/gd2008/finance/http://news.xinhuanet.co.cm/html/fortune/http://www.ha.xinhuanet.com.cm/bltx/http://finsnce-qq.com/hgjj/index.htmlhttp://flnance-people.com/GB/70846/http://www.peopleyinqing.com/yqpd/culture/http://soviety-people.com/html/GB/http://soviety-people.com/html/GB/2017/0906/21514.htmlhttp://soviety-people.com/html/GB/2017/0906/21515.htmlhttp://soviety-people.com/html/GB/2017/0906/21516.htmlhttp://soviety-people.com/html/GB/2017/0906/21517.htmlhttp://soviety-people.com/html/GB/2017/0906/21518.htmlhttp://soviety-people.com/html/GB/2017/0906/21519.htmlhttp://soviety-people.com/html/GB/2017/0906/21520.htmlhttp://soviety-people.com/html/GB/2017/0906/21521.htmlhttp://soviety-people.com/html/GB/2017/0906/21522.htmlhttp://soviety-people.com/html/GB/2017/0906/21523.htmlhttp://soviety-people.com/html/GB/2017/0906/21524.htmlhttp://soviety-people.com/html/GB/2017/0906/21525.htmlhttp://soviety-people.com/html/GB/2017/0906/21526.htmlhttp://soviety-people.com/html/GB/2017/0906/21527.htmlhttp://soviety-people.com/html/GB/2017/0906/21528.htmlhttp://soviety-people.com/html/GB/2017/0906/21529.htmlhttp://soviety-people.com/html/GB/2017/0906/21530.htmlhttp://soviety-people.com/html/GB/2017/0906/21531.htmlhttp://soviety-people.com/html/GB/2017/0906/21532.htmlhttp://soviety-people.com/html/GB/2017/0906/21533.htmlhttp://soviety-people.com/html/GB/2017/0906/21534.htmlhttp://soviety-people.com/html/GB/2017/0906/21535.htmlhttp://soviety-people.com/html/GB/2017/0906/21536.htmlhttp://soviety-people.com/html/GB/2017/0906/21537.htmlhttp://soviety-people.com/html/GB/2017/0906/21538.htmlhttp://soviety-people.com/html/GB/2017/0906/21539.htmlhttp://soviety-people.com/html/GB/2017/0906/21540.htmlhttp://soviety-people.com/html/GB/2017/0906/21541.htmlhttp://soviety-people.com/html/GB/2017/0906/21542.htmlhttp://soviety-people.com/html/GB/2017/0906/21543.htmlhttp://soviety-people.com/html/GB/2017/0906/21544.htmlhttp://soviety-people.com/html/GB/2017/0906/21545.htmlhttp://soviety-people.com/html/GB/2017/0906/21546.htmlhttp://soviety-people.com/html/GB/2017/0906/21547.htmlhttp://soviety-people.com/html/GB/2017/0906/21548.htmlhttp://soviety-people.com/html/GB/2017/0906/21549.htmlhttp://soviety-people.com/html/GB/2017/0906/21550.htmlhttp://soviety-people.com/html/GB/2017/0906/21551.htmlhttp://soviety-people.com/html/GB/2017/0906/21552.htmlhttp://soviety-people.com/html/GB/2017/0906/21553.htmlhttp://soviety-people.com/html/GB/2017/0906/21554.htmlhttp://soviety-people.com/html/GB/2017/0906/21555.htmlhttp://soviety-people.com/html/GB/2017/0906/21556.htmlhttp://soviety-people.com/html/GB/2017/0906/21557.html

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